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Today, her heart may go pitter-patter. His could have done the exact same at the cash register. But despite having silver at an all-time a lot of a lot more than $900 per ounce, Oklahoma jewelers are revealing powerful Romantic Days Celebration sales.

Question Kevin Moody, vice president of Moody's Jewelry, in regards to the leap in gold prices and expect a confident, quick response.

"The good news is that it has not had a poor effect on business," he explained. "Most people would believe that people would panic away, however the fact that gold went up is really a rather small impact on us."

The National Retail Federation rates Valentine's spending is going to be up in 2010 from last. But it addittionally said spending for jewelry will slightly lower.

Regardless, the jewelry industry is counting on the theory that people can still spend the big bucks for a few sparkling things.

Jim Clark, chairman of B.C. Clark Jewelers, with three Oklahoma City stores, said every year Romantic Days Celebration becomes a stronger trip for the shop, second only to Christmas.

The store also sees a boost from procrastinators.

"Valentine's Day is primarily a two-day holiday in regards to selling," Clark said. "Most men will wait before last second, so we've a huge run on the 13th and 14th without fail."

Despite rising gold prices, Clark said consumers have not shied away from the platinum, which includes jumped to significantly more than $900 an ounce.

As an alternative, Clark said customers are usually more focused on lines such as Hearts on Fire, an accumulation of the world's most completely cut diamonds.

And even if the diamond is set in gold, Clark said the price is usually only slightly affected.

The high price of gold in many cases has also sparked clients' fascination with the metal.

"People see the cost of precious metals growing and that increases their desire to have the data and it that gold is pretty valuable," he said. "They also hanker for kinds of jewelry which are useful and exalted such as wholesale costume jewelry,fashion jewelry wholesale,wholesale jewelry,jewelry supply,pearl jewelry, human anatomy jewelry etc."

Clark said the only gold items where customers will have the price increase are items that are generally gold, like a man's solid gold wedding ring.

Clark said some clients are also taking a look at options to gold, not as a result of high cost, but because of what he described as many interesting new metals such as for example tungsten carbide.

Silver often costs about one-and-one-half to twice around tungsten carbide.

Despite some increasing charges, Clark said shoppers - specially Valentine's shoppers - have been unabated in their desire for jewelry for that someone special.

"It also surprises us sometimes what folks will invest in Valentine's," he explained.

Jordan Guillory, manager of Moody's on Utica Square, said because therefore many partners get engaged on Romantic Days Celebration, he does not see any reason for a decline in revenue regardless of the current price of gold and silver.

"It is been a good holiday and I notice it being equally as good as last year," he said. "You cannot fail with jewelry; it's showing a party of love." address