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What is more important in today's music business?

A.) Having a fantastic sound?

B.) Executing a great marketing strategy?

If you decided "B", you may be on your way to stardom. In today's music business, having an effective net marketing strategy will make the difference between you being truly a local, national or international music star.

A vital take into account your net marketing strategy must be the choice of your bands name. Why? Since your bands name will also become your bands keyword on the web.

I'm sure you've been aware of references to AOL Keywords, but AOL isn't the only real place where people use keywords for search. Google, Yahoo, MSN, ASK and a number of other se's use keywords to help thousands of people find what they're looking for on-line.

They are probably, going to form your artists name in to a search engine, when someone is looking for information regarding your band on the Internet. When the se returns the results, you will need your site, or your twitter site to be in the top of the results.

My suggestion is always to select a crazy (or really creative) keyword. A crazy group title, as a keyword when used, can help your listings browsing engines away from wildest imagination.

For example, let's examine two keywords for two music operates - "Panic At the Disco", a rock band and "Algebra" a spirit and r&b team.

When I Googled Panic at the Disico, Google came back 10,300,000 results. On the first page of Googles search results, every list brought me to information regarding the rock-band, Panic At the Disco.

For the groups video "It is Better If You Do" the 1st Google listing, for Panic at the Disco, was.

The second list for Panic at the Disco was their groups site, panicatthedisco.com.

The next effect was Panic At the Disco at purevolume.com.

The next result was Panic at the Discos' myspace site.

Fith was Panic at the Disco lyrics.

Have the picture? The first page in Googles' search engine results was all Panic at the Disco. Panic at the Disco is on an Indie Label.

Now let's fleetingly look a, a R&B Group on an Important Label.

Algebra was Googled by me, and you can imagine my effects. Results were returned 86,000,000 by the term "Algebra" in Google. Algebra, the R&B Group wasn't listed anywhere in the initial 10 pages of results. Many people doing searches won't search past page two - in just about any se. The chances of the R&B Group Algebra, having any success on the web (from a advertising stand-point) is very slender.

So the training to be discovered here is: choose a crazy or innovative keyword and band name. With a crazy keyword people can find you simply on the net and that can improve your on-line marketing efforts by more than 100 read jt foxx