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A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Most people own a mobile device, and this can be in the form of a tablet, phone or any other connected device.

Don't ever message customers without a reason. Make sure you are giving your customers relevant and interesting content. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers like relevance, not jokes or other nonsense.

QR codes are efficient when your customers are particularly tech savvy. This makes it easy for smart phone users to access your site and use your coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Customers can use the QR codes to gain quick and convenient information about your brand and products.

Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Base the creation of your new campaign on the success formula of your old one.

Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Adapt your mobile marketing calls to the circumstances of the person you are calling.

The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. Take this same approach. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use all resources that you have at your disposal.

If you make it easy to share your mobile marketing, your clients probably will. Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.

Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.

For your mobile site's landing page, try using A/B testing. Mobile pages need to be tested for usability, just as much as any other web page. For your landing page, have two different versions and see which is more successful. Keep whichever page is more successful.

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